Kobo, a global eReading service, today announced that it is powering Borders’ eReading applications and eBook store at borders.com/ebooks. Borders leverages Kobo’s “Powered By” program which provides a flexible solution for partners to launch an eBook store that uses Kobo’s content and technology. Through this program, Borders has branded Kobo’s eReading applications, for the BlackBerrry, Android, iPhone and iPad – enabling customers to read on a selection of devices they all ready own. The partnership with Borders marks the first integration of Kobo’s “Powered By” program with a major retail partner in the US.
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