The Apple iPad is an innovative computing tablet that is expected to cause a substantial ripple in information technology in the area of notebooks and wireless communications. Its allure lies in its technological innovations, purported to provide the ultimate web and computing experience in a simple, portable package.
A recent survey taken during the release of the iPhone 4 uncovered an astounding 77% of the purchases were upgrades. This type of brand loyalty is coveted by just about any product business and so I began to look at the reasons why I believe people are drawn to Apple and their products. They are what I like to call the 6 P’s of Apple’s Brand Loyalty.
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