Vans today introduces the complete mobile guide to Vans gear with the House of Vans app available for free immediate download for iPhone and iPad at the iTunes store or by visiting vans.com/houseofvansapp. Perhaps the most advanced brand shopping app to date, House of Vans is a resource allowing consumers to research their favorite Vans products, share information and comments with friends and then find the nearest Vans dealer stocking that particular product through “augmented reality” technology that depicts retailers on-screen when viewing through camera mode on the iPhone and iPad. House of Vans is to be updated seasonally with new product images, profiles and news.
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