International Data Corporation (IDC) fielded a brief directional survey done in collaboration with the IDG TechPanel that seeks to provide insight into the impact the technical problems with the Apple iPhone 4 will have on the buying behavior of those in the market for a new phone. The survey indicates that 66% of current iPhone owners are delaying their purchase of the iPhone 4, thus lengthening the normal upgrade cycle associated with the release of a new device. However, the antenna issues do not seem to be impacting the 74% of non-iPhone owners who indicated that they are not delaying their purchase plans.
Archive for July, 2010
ZAGG’s invisibleSHIELD Offers Simple, Stylish Solutions for iPhone 4 Antenna Concerns
ZAGG Inc. , a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD™, ZAGGskins™, and ZAGGsparq™ brands, has completed independent testing to determine whether their protective skins products help improve antenna concerns associated with the Apple iPhone 4.
eBay Takes Fashion Mobile With New iPhone App
eBay (NASDAQ:EBAY), a leading online destination for fashion, today introduces the eBay Fashion app for the Apple iPhone, delivering a personalized shopping experience where shoppers can browse, buy — and virtually “try on” — items from the world’s largest online selection of new, designer, branded and vintage merchandise — virtually anytime, anywhere. The new app, available for free via iTunes®, delivers an enhanced tool for customers to shop fashion on eBay and unlock the incredible value and selection available on eBay’s Marketplace, right from the palm of their hand.
iPhone 4 Insurance launched at £5.99 a month
SHOWTIME Launches ‘DEXTER GAME ON’ at Comic-Con
As part of a multi-tiered programming, digital and marketing campaign custom-designed for the 2010 San Diego Comic-Con, SHOWTIME announced the launch of DEXTER GAME ON (DexterGameOn.com), an interactive promotional game that will take place simultaneously at San Diego Comic-Con and in five other major cities across the U.S. from Wednesday, July 21 to Sunday, July 25. SHOWTIME has worked with SCVNGR – an iPhone and Android-based application that is all about going places, doing challenges and earning points – to build DEXTER™-themed challenges for the game. The collaboration marks the first time that a television network has teamed up with SCVNGR.
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