Borders is delivering value to its customers by offering five free top-selling books valued at more than $40 to anyone who downloads a free Borders application beginning today, Friday, July 9 through Wednesday, July 14. These popular titles include Dean Koontz’s “Frankenstein: Prodigal Son,” “One Shot” by Lee Child, “The Alchemyst” by Michael Scott, Julia Child’s ” Julia’s Kitchen Wisdom” and “Master your Metabolism” by Jillian Michaels. Borders is also offering exclusive content readers can currently find nowhere else — chapter 6 of Danielle Steel’s upcoming novel “Legacy,” which goes on sale Sept. 28.
“We’re committed to giving our customers the best possible value in digital books, independent of the device,” said Mike Edwards, Chief Executive Officer for Borders, Inc. “We’re exceptionally pleased with the number of downloads of our Borders applications and early response to our eBook offerings. To thank our customers for their continued loyalty to the Borders brand, we want to provide them a sample of the great content available on Borders.com.”
To provide additional value around its digital offerings, the retailer is offering its Borders Rewards® loyalty program members special benefits ranging from gift cards and free shipping on certain items, to exclusive offers on popular digital series, double Borders Bucks™ incentives on the purchase of eReaders, as well as other valuable offers. More than 38 million members have signed up for the program since its inception in 2006.