iVdopia Partners With Jumptap, Delivers Pre-App Video to the Mobile Ad Network
iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, and Jumptap (www.jumptap.com) have announced a partnership in which iVdopia will provide Jumptap with a pre-app video mobile advertising solution.
The pairing teams up two significant players at a time when competition is building in the mobile advertising field: iVdopia, which has introduced numerous innovations, from pre-app video to the new Future5 HTML5 ad-authoring technology; and Jumptap, the network that offers the broadest range of advertising solutions, including search, display and rich media, video and in-app advertising from a single platform.
“iVdopia’s proprietary technology is reshaping advertising on mobile,” said Chhavi Upadhyay, iVdopia Chief Operating Officer. “As the mobile space continues to heat up, establishing a partnership between iVdopia and Jumptap puts both of our companies in a winning position. iVdopia’s innovations enable users to enjoy the most engaging and powerful mobile advertising available. Providing pre-app interstitials to Jumptap allows an even larger audience to experience one of the more revolutionary breakthroughs in mobile advertising.”
“The addition of pre-app interstitial videos from iVdopia is yet another example of our commitment to deliver the most engaging experiences to mobile consumers,” said Paran Johar, CMO of Jumptap. “Our video ad solutions – like all of our mobile ad solutions – are powered by consumer intelligence, which delivers the highest ROI for advertisers and better yields for app developers.”
Smart phone use played the largest role in the increase of mobile video, which increased by 57 percent, to 17.6 million people, year over year, according to a 2010 Nielsen report. U.S. consumers watch an average of nearly four hours of video on mobile phones every month, positioning mobile advertising as the next major advertising frontier.
In March 2009, iVdopia, which now has more than 100 million monthly mobile video impressions, was the first company to introduce pre-app mobile video ads that let users stay within the application. With a legacy of mobile video innovation, iVdopia launched the first social media ads for mobile with Talk2Me, introduced the first high-def ads on the iPad, and more recently introduced the Future5, which makes Flash-like mobile ads possible with a revolutionary, easy-to-use HTML5 ad-authoring technology.
“Connecting with the ever-expanding mobile audience is so key, especially with more than 60 million Americans using such devices, and the numbers are demonstrating that video is the most effective means of doing this,” said Saurabh Bhatia, iVdopia co-founder and Chief Business Officer. “iVdopia and Jumptap together can serve an even larger audience that has come to expect the eye-popping visuals and engaging clips that are becoming commonplace in mobile video and rich media advertising.”
