The head of Hyundai Motor America said in New York that consumers buying the new Equus luxury car will receive owner’s manuals in an iPad rather than book form.
Hyundai Motor America Chief Executive Officer John Krafcik said the free iPad included with a purchase of the Equus, due out during the summer, will serve as an “interactive” owner’s manual as well as all of the standard features of the iPad tablet computer, USA Today reported Friday.
William Matthies of automotive electronics research firm Coyote Insight said he believes the iPad will add to the car’s “gotta-have” factor.
“Many will respond positively to the inclusion of an iPad, not because they needed or planned to buy one but simply because it is topical and cool,” Matthies told USA Today.
