Posted on March 09, 2010 by editor

Apple iPad Reminds Us How Brands Succeed by Transforming Experiences — To borrow a line from Scrooge, “I’m as giddy as a drunken man.” With today’s Apple iPad intro, it feels like Christmas.

I was glued to Engadget’s live blogfeed of the announcement. Apple is leveraging its iPhone technology in a new tablet format, adding bells and whistles like unlocked, no contract, and cheap 3G data plans, a keyboard dock and the iBookstore.

But once again, as we’ve seen in the past with Apple, the whole is larger than the sum of the parts.

In the tech industry we pay homage to “innovation” as the ultimate springboard for leadership positioning and killer differentiation. Who does it better than Apple? Lots of companies make products, but only a few reinvent how we learn, communicate and experience. Remember trying to use a pre-iPod Mp3 player?

Mine was a Diamond Rio; frustrated and ticked off are two reactions that come to mind. Remember how you felt the first time you used an iPod? For me, it was the same feeling I get when I step foot in a new country. Wow, this is someplace different, and it’s cool, and a little scary but I’m happy to be here and I want to discover this new place. The iPod wasn’t just innovative because of its simple design and intuitive ease of use. T