Unica’s Pivotal Veracity Is First to Empower Email Marketers With Support for Apple iPad
Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced that tracking capability for the highly anticipated iPad is now incorporated into Pivotal Veracity‘s customer-level deliverability tracking solution, MailboxIQ. This support comes ahead of the iPad’s commercial release and allows email marketers to identify its early adopters — to craft and target email communications specifically optimized for the new device — and to seamlessly track the deliverability and reputation of those messages at the customer level.
Launched in September 2009, MailboxIQ is an exclusive, patent-pending technology that provides customer-level tracking of email deliverability, rendering and reputation across mobile, social, search, and traditional web and software-based email platforms — from Android to the Blackberry to the iPhone and more. The first and only solution of its kind, MailboxIQ gives mailers the tools to dramatically improve the relevancy and ROI of their campaigns through unprecedented multi-channel customer-level intelligence on when and how their customers engage with their email communications.
“The iPad’s rich email client sets the groundwork for maximizing the impact and potency of digital communications, providing email marketers enormous opportunities,” said Michelle Eichner, vice president, Email Products, Pivotal Veracity. “With MailboxIQ, marketers can easily identify which of their customers use the iPad, and optimize and target messages specifically designed to take advantage of its many rich email capabilities; they can then track the success of those messages in terms of inbox deliverability and engagement — all at the customer level.”
“We pride ourselves on delivering the industry’s most effective and intelligent email services and solutions,” said Len Shneyder, director, Email Deliverability, Pivotal Veracity. “And we’re proud to announce that we’re the first email tracking vendor to support the iPad, further empowering our enterprise clients as well as our ESP and Agency partners with the cutting-edge tools they need to excel in this increasingly evolving and complex market.”
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