The iPad Will Be the Best Thing to Happen to Desktop Virtualization & VDI
Regardless of what it was designed for and despite all it’s limitations, I expect the iPad to be the best thing to happen for Desktop Virtualization in 2010.
No it’s not always the best Thin Client but as a sales, marketing and awareness enabler it won’t be beat, here’s why: Purple Cow effect – Seth Godin, the new media marketing guru defined the Purple Cow as something remarkable. Something that stands out from the crowd and worth noting. A great example is the screen shot of Windows 7 on the iPad. This picture was replicated and written about in hundreds of articles and blogs… because it was remarkable.
The Gizmodo post alone now has over 62,000 views and 520 comments. Early adopters will show friends & colleagues – The iPhone started the new phenomena of showing off your latest cool or useful app. Everyone with an iPad and Citrix Receiver will show it off.
Godin also makes the point that it’s not the best ideas that win, it’s the best ideas that spread, win. First impressions count – The iPad is beautiful, when prospects recognize they can also do work with it they will sell it to themselves.
The $500 entry price is low enough to justify for companies or many individuals. Peer envy – As more iPads show up in the workplace and they are put to work visibly and effectively, others will follow.
Come see the iPad enabled by Desktop Virtualization at CitrixSynergy. Learn how to make it work for your organization and sell yourself on the idea.
